Opportunity
Rare Shopagear, an award-winning agency specialising in customer experience, design, and retail display solutions, aimed for significant growth in a competitive and dynamic market. Reservoir Partners was tasked with developing a 3-year B2B marketing strategy to elevate brand awareness, enhance product understanding, and drive sales leads while supporting revenue and market share goals.
Solution
Through a thorough business audit, we refined Rare Shopagear's mission statement, brand positioning, unique selling proposition and messaging. We identified target audiences and crafted a tailored route to market and media strategy. Our plan encompassed initiatives including website optimisation, advertising, social media, public relations, and the development of a digital customer acquisition portal concept.
Result
Implementation of our recommendations has resulted in substantial growth for Rare Shopagear, including product expansion and entry into new markets.
Services Overview
Mission Statement
Brand Positioning
Brand Ideation
Marketing strategy
Media Strategy
Workshop facilitation
Stakeholder alignment
Comms audit and review