Greener Spaces Better Places

Opportunity
Hort Innovation needed to transition its internationally recognised flagship urban greening marketing program, the 202020 Vision, to a new brand entity Greener Spaces Better Places so it commanded relevance beyond the year 2020.

Solution
We oversaw and helped developed the new brand Greener Spaces Better Places, managing all internal and external stakeholders. This included consultation with the program’s 8,000 strong network encompassing industry, government, insurance, developer, research, business and allied industries. We managed the brand development process and collaborated with our creative partners and the industry advisory panel (SIAP) to establish the brand purpose, vision statement, name, logo, tagline, guidelines and launch strategy.

Results
Greener Spaces, Better Places launched in October 2019, bringing together academia, business, government, community groups and the green industry. Named Australia's leading sustainable cities program at the Banksia Awards. Over 7,000 members and Is the world's largest network of green space advocates.

Testimonial
“Thank you for the amazing energy you have put into the Nursery Industry marketing program. The launch of the 2020V project followed by a successful Plant Life Balance campaign has enhanced the way the community engages with green life. Your ideas and ability to embrace other inputs and ideas has made the working relationship a pleasure.”
- Karen Brocke. Owner Brocklands, Greenlife Australia Chair, SIAP member & Nuffield Scholar 2014.

Services Overview

• Collective Impact

• Sustainability and Climate Change

• Category analysis

• Brand Positioning

• Brand Identity

• Creative campaign execution

• Consumer, b2b marketing strategy

• Program delivery and management

• Program monitoring & evaluation plan

• Stakeholder alignment

• Securing funding

• Crisis management

• Reporting