Opportunity
Jimmy Brings had been operating in the Sydney market for several years and were seeking to conduct a brand refresh. Reservoir Partners was engaged to help refine the brand to make it more distinct, recognisable and engaging with Jimmy’s target audience.
Solution
We met with the business owners to better understand the business, their customers, target audience and brand story. Based on our observations, we recommended maintaining their core visual identity which had existing brand equity, however helped them evolve to a clean and simple illustrated design aesthetic. The new direction had greater impact, more more memorable was easier to roll out and cost less to execute across all media assets. Recommendations included optimal colour pallet, wine bottle graphic as part of master logo, optimal key messaging hierarchy and tag-line.
Result
Recommendations were rolled out across all brand assets. The business continues to grow from strength to strength and has expanded to now boast operations in Sydney, Melbourne, Brisbane, the Gold Coast and Perth.
Services Overview
Brand audit
Brand Identity Recommendations