“Dave’s strong background in consumer insights really helped me bridge a credibility gap that developed in the business I managed. He came in and provided the perfect buffer between some unhappy customers and my enthusiastic but fledgling marketing team. His very successful banana marketing background really helped move some intrenched views and allowed the introduction of some new concepts in the Avocado marketing plan. His long heritage in greening urban environments and wide network saw him seamlessly step into a challenging environment and deliver high value for money activities. It allowed me the breathing space I needed at that time. Dave knows people, how to gets on with them and get the best out of them. He put us back in the game. Couldn’t recommend him highly enough!”

- Dave Moore, General Manager, Research, Marketing and Investment. Horticulture Innovation Australia

“After being in store for a year we knew we needed extra support to continue to grow our cut carrot range. David helped our team prioritise and focus to create a successful marketing strategy that fitted our budget and grew our customer base and sales. David was easy to deal with and generous with his time and industry experience. Most importantly he kept us accountable to our plan and ensured we maintained the momentum.”

- Alice, Jane & Gen - The Just Veg. Team (Kalfresh)

“Thank you for the amazing energy you have put into the Nursery Industry marketing program. The launch of the 2020V project followed by a successful Plant Life Balance campaign has enhanced the way the community engages with greenlife. Your ideas and ability to embrace other inputs and ideas has made the working relationship a pleasure.”

- Karen Brocke, Owner Brocklands, Greenlife Australia Chair, SIAP member & Nuffield Scholar 2014

“Thank you for all the time, effort and energy that you have given in relation to your involvement in working with us in the nursery group. It has been a real pleasure...lots has been achieved and your input, passion and focus has in many ways helped get us to where we are with this program today. Most appreciated, you have been a real pleasure to work with.”

- Anthony Tesselaar, Managing Director Anthony Tesselaar Plants

“We have had the pleasure of working with David for over three years. I originally engaged Reservoir Partners to develop several marketing strategies which evolved into marketing implementation support and staff training. David helped me introduce and embed the consumer marketing function into our business and helped us develop and launch two new brands RubyRise Red Papaya and Arlo Avocados to the Australian market. His expertise in fresh produce, consumer marketing, FMCG, NPD, supermarkets, merchandising and business development really helped guide, educate and up-skill our internal marketing team to now proudly stand on their own feet. David is strategic, insightful, collaborative and easy to work with. I could not recommend him higher.”

- Richard Clayton, CEO at Australian Produce Partners, previously CEO at Mackays Marketing

“It has been good to have you involved in the Australian Avocado marketing program and I think with all the HIA and other obstacles along the way but now coming out the other side we are all hopeful that we and HIA are now on track and that the industry will be well set up to go through a period of increased volume and supply and hopefully maintain values to keep growers viable and our product front of mind for consumers.”

- Daryl Boardman, Director Sunny Spot Pack House

“Having had the pleasure of working with David on the Nursery industry’s marketing program, I congratulate him on his significant contribution, particularly in the area of improving the communications between all the stakeholders. He has exhibited a real understanding of the strategic aspects of the program and at the same time ensuring the tactical components are followed through, giving the stakeholders confidence in the outcomes of the campaign.”

- Michael Worthington, Chair, Nursery Industry SIAP