Turning complex industries into commercial growth.
Reservoir Partners works with organisations facing complex commercial challenges, where growth requires clear direction, aligned stakeholders and disciplined execution.
Brought in when the path forward is unclear, alignment is critical and outcomes matter.
Trusted by leading organisations across Australia's fresh and packaged food, Greenlife and industry sectors.
Selected Engagements
Selected engagements solving complex commercial challenges across strategy, retail, Greenlife and industry.
Industry & Strategy
Creating a World-First Industry-Retailer Capability Ecosystem to Strengthen Avocado Quality from Orchard to Store
Reservoir Partners led the development of a world-first industry-retailer capability ecosystem connecting orchard, packhouse and retail environments through immersive learning, helping strengthen avocado quality outcomes from orchard to store.
- →World-first industry-retailer capability ecosystem
- →End-to-end orchard-to-store capability platform connecting growers, packers and retailers
- →4x faster learning compared with traditional training methods
Brand & Retail
Building a premium avocado brand to drive price premium, retail performance and international expansion
Shifted Delroy Orchards from a supply-led model to a brand-led business, creating a differentiated premium offer capable of driving demand, improving retail performance and supporting international expansion.
- →Zero awareness to #1 avocado brand in Australia in under two years
- →$0.50 price premium achieved, with 50% of consumers willing to pay more
- →Expanded into five Asian markets
Greenlife & Strategy
Developing a national accreditation strategy to drive industry alignment and adoption
Developed a national strategy for APPS, positioning it as a unified framework for quality, sustainability and biosecurity, and aligning stakeholders around a commercially viable pathway for long-term adoption.
- →Aligned industry stakeholders across nurseries, councils, developers and retailers
- →Developed a sustainability pathway ahead of regulatory and procurement expectations
- →Created a commercially viable model for long-term adoption and growth
Industry & Strategy
Shaping the future direction of an industry body
Led a strategic review of FMA's 'A Better Choice!' program and developed a new 5-year strategy to strengthen its impact, reach and long-term relevance.
- →Established a clear, aligned 5-year strategic direction
- →Strengthened stakeholder alignment and organisational focus
- →Positioned FMA for long-term sustainability and industry relevance
What We Do
Reservoir Partners is engaged to solve complex commercial challenges, where growth requires clear direction, aligned stakeholders and disciplined execution.
From strategy through to execution, ensuring commercial outcomes are realised, not just defined.
Strategy
Defining commercially grounded strategy that drives growth, aligns stakeholders and sets a clear path forward.
Brand & Market Positioning
Building brands that command premium, strengthen market relevance and translate into commercial performance.
Commercial & Retail Execution
Turning strategy into in-market performance across retail, distribution and channel execution.
Capability & Transformation
Embedding capability, structures and ways of working that sustain performance beyond the engagement.
Where We Create
the Most Impact
Complex stakeholder environments requiring alignment
Industry-led and cross-sector initiatives
Growth-stage brands preparing to scale
Retail and route-to-market transformation
Organisations building internal marketing or commercial capability
Situations where clarity, pace and leadership are critical
Leadership & Appointments
Former Independent Chair, Fresh Markets Australia National Retail Program
Led independent governance and strategic oversight of the Fresh Markets Australia National Retail Program, supporting alignment, industry direction and long-term commercial performance across Australia's fresh produce sector.
Trusted by Industry Leaders
"In under two years, Delcado grew from zero brand awareness to the #1 avocado brand in Australia, delivering stronger demand, new retail opportunities and international expansion. I could not recommend David more highly."
Russell Delroy
Owner, Delroy Orchards
"David played a key role in shaping the future direction of Greenlife Industry Australia's accreditation framework. He brought clarity to a complex landscape and aligned industry stakeholders and the Governance Committee around a practical pathway forward."
Celeste Cook
Manager Biosecurity R&D & E, Greenlife Industry Australia
"David helped embed a consumer marketing function and led the development and launch of two new brands. His expertise across fresh produce, FMCG and retail helped up-skill our team to now operate independently."
Richard Clayton
CEO, Mackays Marketing