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      <image:title>Plant Life Balance</image:title>
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      <image:title>Innovation + Creativity + Collaboration.</image:title>
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      <image:title>Great partners. Great projects.</image:title>
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      <image:title>Big Picture. Total Business Outcomes.</image:title>
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      <image:title>How we work</image:title>
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    <lastmod>2024-04-03</lastmod>
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      <image:title>Australian Avocados</image:title>
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  <url>
    <loc>https://www.reservoirpartners.com.au/ruby-rise-rec-papaya</loc>
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    <lastmod>2024-04-03</lastmod>
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      <image:title>Ruby Rise Red Papaya</image:title>
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    <loc>https://www.reservoirpartners.com.au/arlo-avocados</loc>
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    <lastmod>2024-04-03</lastmod>
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      <image:title>Arlo Avocados</image:title>
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      <image:title>Arlo Avocados</image:title>
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    <loc>https://www.reservoirpartners.com.au/just-veg</loc>
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    <lastmod>2024-04-03</lastmod>
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      <image:title>Just Veg.</image:title>
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  <url>
    <loc>https://www.reservoirpartners.com.au/yuruga-nursery</loc>
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    <lastmod>2024-04-03</lastmod>
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      <image:title>Yuruga Nursery</image:title>
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    <loc>https://www.reservoirpartners.com.au/greener-spaces-better-places</loc>
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    <lastmod>2024-04-03</lastmod>
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      <image:title>Greener Spaces Better Places</image:title>
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  <url>
    <loc>https://www.reservoirpartners.com.au/20v</loc>
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    <lastmod>2024-04-03</lastmod>
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      <image:title>202020 Vision</image:title>
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    <loc>https://www.reservoirpartners.com.au/privacy</loc>
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    <lastmod>2020-03-02</lastmod>
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      <image:title>Privacy Policy</image:title>
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    <lastmod>2024-04-03</lastmod>
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      <image:title>.</image:title>
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  <url>
    <loc>https://www.reservoirpartners.com.au/terms-of-use</loc>
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    <lastmod>2020-01-29</lastmod>
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      <image:title>Terms of use</image:title>
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    <loc>https://www.reservoirpartners.com.au/new-page</loc>
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    <lastmod>2023-03-16</lastmod>
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      <image:title>Projects, Past + Present</image:title>
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    <image:image>
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      <image:title>Projects, Past + Present - Some great brands we have worked with.</image:title>
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    <loc>https://www.reservoirpartners.com.au/delcado-avocados</loc>
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    <lastmod>2023-11-13</lastmod>
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      <image:title>Delcado</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c80ae3e809d8e7fd96e4805/1601002656122-OU2YAIRQYY5Y77AS5OUR/DELCADO_LOGO_GOLD_LINE_BRIGHTGREEN_CMYK.jpg</image:loc>
      <image:title>Delcado</image:title>
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  <url>
    <loc>https://www.reservoirpartners.com.au/good-company</loc>
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    <lastmod>2022-05-25</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c80ae3e809d8e7fd96e4805/1653461330133-OPQV0UEPG8V48F1NKN7O/barbara-amedeo-fundraising-holidays-tips592x333.jpg</image:loc>
      <image:title>Good Company</image:title>
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  <url>
    <loc>https://www.reservoirpartners.com.au/rareshopagear</loc>
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    <lastmod>2024-04-05</lastmod>
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      <image:title>Rare Shopagear</image:title>
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      <image:title>Rare Shopagear - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.reservoirpartners.com.au/three-food-memories</loc>
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    <lastmod>2024-06-03</lastmod>
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      <image:title>.</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c80ae3e809d8e7fd96e4805/6b981070-4eb8-4bfa-9023-6e37319d4465/TFM_logo_tagline_CMYK_black.jpg</image:loc>
      <image:title>. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.reservoirpartners.com.au/eira-mineral-water</loc>
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    <lastmod>2024-04-03</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c80ae3e809d8e7fd96e4805/1710306218653-H3XBXDT9V3RSWHK2OFFJ/EIRA-Water.jpg</image:loc>
      <image:title>Eira Mineral Water</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c80ae3e809d8e7fd96e4805/4ab60b0a-eb48-497f-8b0c-926fd441b61f/EIRA_Water_Logo.jpg</image:loc>
      <image:title>Eira Mineral Water - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.reservoirpartners.com.au/about-us-copy-1</loc>
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    <priority>1.0</priority>
    <lastmod>2024-09-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c80ae3e809d8e7fd96e4805/1583214935543-QOXAGK5NIJANVQSNVB9S/ReservoirPartners_Dragonfruit_HR.jpg</image:loc>
      <image:title>Big Picture. Total Business Outcomes.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c80ae3e809d8e7fd96e4805/b5baa7a3-a7ac-458c-bb60-c3f7a5a5b779/Screenshot+2024-04-15+at+10.47.35%E2%80%AFam.jpg</image:loc>
      <image:title>Big Picture. Total Business Outcomes. - From zero to hero. Straight to number 1.</image:title>
      <image:caption>We developed the Delcado brand, overseeing strategy and marketing execution. Delcado has achieved top brand status in Australia and gained global recognition, expanding its presence in Thailand, Malaysia, Hong Kong &amp; India. Read More…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c80ae3e809d8e7fd96e4805/409532e1-65c1-45a5-b1b7-3574851385cb/EIRA-Water.jpg</image:loc>
      <image:title>Big Picture. Total Business Outcomes. - Market entry &amp; strategic business plan.</image:title>
      <image:caption>We developed the business plan and marketing strategy for Eira, a premium Norwegian mineral water and Michelin global partner who were seeking to enter the Australian fine dining, hotel and retail sector. Read More…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c80ae3e809d8e7fd96e4805/1a206f1c-538b-45c4-9b76-660bc81507b6/Screenshot+2024-04-15+at+11.06.04%E2%80%AFam.jpg</image:loc>
      <image:title>Big Picture. Total Business Outcomes. - Global &amp; awarded urban greening program.</image:title>
      <image:caption>Having ideated the globally recognised 202020 Vision B2B urban greening marketing program that delivered 8% category growth, we were re-engaged to revitalise the program &amp; launch the Plant Life Balance consumer campaign. We then oversaw the ideation and launch of the Greener Spaces Better Places campaign. Read More…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c80ae3e809d8e7fd96e4805/57f3c7ba-04b9-43bf-b5f2-67af84998f91/rr_gridpost_20210924-21%2B%281%29%2B%281%29.jpg</image:loc>
      <image:title>Big Picture. Total Business Outcomes. - Brand &amp; marketing strategy.</image:title>
      <image:caption>We created the Ruby Rise Red brand and all communication tools to stand out in the highly commoditised papaya market, focussing on flavour and wellness. The program generate strong demand resulting in consumer and customer sales growth and increased distribution. Read More</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c80ae3e809d8e7fd96e4805/b1263615-d218-4406-a5a3-782c5b149b5e/just-veg-carrots-beans.jpg</image:loc>
      <image:title>Big Picture. Total Business Outcomes. - 128% sales growth &amp; increased UPSPW.</image:title>
      <image:caption>We designed an integrated marketing and sales strategy for this fresh-cut brand sold exclusively at Woolworths. We repositioned the brand and delivered a digitally driven summer campaign including merchandising and pricing strategies. Sales soared by 128% whilst increasing UPSPW by 82%. Read More…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c80ae3e809d8e7fd96e4805/9f2228b3-cdc7-4bc7-94d0-7d50d40ead6c/Screenshot%2B2024-03-13%2Bat%2B11.41.42%E2%80%AFam.jpg</image:loc>
      <image:title>Big Picture. Total Business Outcomes. - Food podcast rebrand.</image:title>
      <image:caption>BrandCase Study: Uncovering Unforgettable Food Memories</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c80ae3e809d8e7fd96e4805/032e47fc-0b1a-40be-bd82-c1db9860b4ae/unnamed.jpg</image:loc>
      <image:title>Big Picture. Total Business Outcomes. - 4% category growth &amp; award winning.</image:title>
      <image:caption>Engaged to manage the +$4m Australian Avocados national marketing program and rebuild industry relations. We optimised strategy, established program KPIs (M&amp;E), reallocating media investment and procured new agency team to deliver. The program delivered 4% increased consumption whilst improving collaboration with the industry. Read more…</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.reservoirpartners.com.au/summerfruit</loc>
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    <priority>0.75</priority>
    <lastmod>2025-03-11</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c80ae3e809d8e7fd96e4805/1741651128596-6D4PNRGBM5VXO63DBB06/mixed+stonefruit+ID_0241+copy.jpg</image:loc>
      <image:title>SummerFruit</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.reservoirpartners.com.au/fresh-markets-australia</loc>
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    <priority>0.75</priority>
    <lastmod>2025-03-11</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c80ae3e809d8e7fd96e4805/1741654490594-OK61JY9NUHY5AU4FFZEJ/julia.jpg</image:loc>
      <image:title>A Better Choice</image:title>
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  </url>
  <url>
    <loc>https://www.reservoirpartners.com.au/fresh-markets-australia-2</loc>
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    <priority>0.75</priority>
    <lastmod>2025-03-11</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c80ae3e809d8e7fd96e4805/1741654339410-QD2KYOH3GXHPVSX3I8HD/A-Better-Choice.jpg</image:loc>
      <image:title>Fresh Markets Australia</image:title>
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